White Line Projects (WLP) is a London-based curatorial and creative direction studio founded by Fiona McKay and Xenia Capacete Caballero, specialising in design, fashion and the visual arts.

Our approach is built around the principles of simplicity, seeking definitive solutions with thought provoking and engaging visual communication. Our projects encompass a range of areas – including craftsmanship, heritage and sustainability, digital technologies and innovation, as well as promoting new talent. 

We curate, write, design, produce and offer creative direction for a wide range of outcomes:

  • Exhibitions / Installations 
  • Archives and Digitisation
  • Cultural Programmes 
  • Events / Pop-Ups
  • Online Content 
  • Websites / Digital Experiences

We can also draw on WLP’s pool of specialists from different disciplines including set designers, architects, graphic designers and photographers.

We work with brands, agencies and cultural institutions – clients include:  

  • BBC Radio 4
  • Baluba
  • Bicester Village
  • The British Council
  • Centre for Fashion Enterprise
  • Centre Saint Martins Museum
  • Dress and Textile Specialists Network
  • Fashion Space Gallery
  • Invaluable.com 
  • London College of Fashion
  • Mission
  • The National Gallery
  • Roca London Gallery
  • P1.CN Social Network
  • Portuguese Embassy, London
  • ThinkHouse PR
  • University of Westminster



  • Articles on Fashion and Design History for online auction Invaluable.com
  • 'Experiential Symposium. Memories Last Longer Than Things' Panel discussion. London College of Fashion, 2017.
  • 'Visualising the Fashion Space' lecture and workshop. London College of Fashion, 2017
  • Art History Careers conference, University of St Andrews, 2016
  • LFW Panel Discussion on British Fashion and East London, London, 2016
  • 'Fashion Intersections' conference, London College of Fashion, 2016
  • UAL Panel Discussion on Curation & Entrepreneurship, 2016
  • 'The Independent Fashion Curator' lecture. LCI Barcelona – FelicidadDuce Moda, Spain 2015
  • 'Innovative Practices in Fashion Curation', lecture and workshop. Southampton University, 2014
  • Digital Fashion Conference, London College of Fashion, 2013
  • 'Flight: Drawing Interpretations' symposium, London College of Fashion, 2013
  • Showroom Publication Vol. II - The Vintage Showroom, 2013