White Line Projects (WLP) is a London-based curatorial and creative direction studio founded by Fiona McKay and Xenia Capacete Caballero, specialising in design, fashion and the visual arts.

Our approach is built around the principles of simplicity, seeking definitive solutions with thought provoking and engaging visual communication. Our projects encompass a range of areas – including cultural identity and heritage, sustainability, digital technologies, innovation and craftsmanship.

We curate, write, design, produce and offer creative direction for a wide range of outcomes:

  • Exhibitions / Installations

  • Archives and Digitisation

  • Cultural Programmes

  • Events / Pop-Ups

  • Online Content

  • Websites / Digital Experiences

We can also draw on WLP’s pool of specialists from different disciplines including set designers, architects, graphic designers and photographers.

Press highlights include: Document Journal, Evening Standard, British Journal of Photography, Wonderland, TANK Magazine, Dazed Digital, Another Magazine, Aesthetica Magazine and i-D.

We have worked with a diverse range of brands, agencies and cultural institutions – clients include:  

  • BBC Radio 4

  • Baluba

  • Bicester Village

  • The British Council

  • Centre for Fashion Enterprise

  • Centre Saint Martins Museum

  • Dress and Textile Specialists Network

  • Fashion Space Gallery

  • Flint Communications

  • Invaluable.com

  • London College of Fashion

  • Mission

  • The National Gallery

  • Roca London Gallery

  • P1.CN Social Network

  • Portuguese Embassy, London

  • ThinkHouse PR

  • University of Westminster



  • Articles on Fashion and Design History for online auction Invaluable.com

  • 'Experiential Symposium. Memories Last Longer Than Things' Panel discussion. London College of Fashion, 2017.

  • 'Visualising the Fashion Space' lecture and workshop. London College of Fashion, 2017

  • Art History Careers conference, University of St Andrews, 2016

  • LFW Panel Discussion on British Fashion and East London, London, 2016

  • 'Fashion Intersections' conference, London College of Fashion, 2016

  • UAL Panel Discussion on Curation & Entrepreneurship, 2016

  • 'The Independent Fashion Curator' lecture. LCI Barcelona – FelicidadDuce Moda, Spain 2015

  • 'Innovative Practices in Fashion Curation', lecture and workshop. Southampton University, 2014

  • Digital Fashion Conference, London College of Fashion, 2013

  • 'Flight: Drawing Interpretations' symposium, London College of Fashion, 2013

  • Showroom Publication Vol. II - The Vintage Showroom, 2013