Centre for Fashion Enterprise at Best of Britannia 2014
Client: Centre for Fashion Enterprise
White Line Projects were approached by the Centre for Fashion Enterprise (CFE) to curate a display at the exhibition, Best of Britannia, acting as a showcase of the Centre and the design talent that they support.
In collaboration with set designers Miguel Bento and Joanna Goodman at AYM Studio, the result was a contemporary style display frame integrating a bespoke hanging system for the variety of AW’14 garments from 8 designers. This included interactive components communicating the designers’ profiles and related online content as well as printed signage. A sustainable approach was taken with all components designed for potential re-use by the CFE.
The result was an immersive environment for visitors to learn more about the Centre for Fashion Enterprise but also view the garments from their designers up-close.
The installation was awarded Best Womenswear Stand at Best of Britannia.
"We were really happy with the creative solution that White line Projects created and installed for our stand at Best of Britannia 2014. It encapsulated all the elements on our wish list and showcased the products of the fashion designers we support in a way that was impressive, authoritative and compelling and in line with our brand values”
Judith Tolley - Manager, Centre for Fashion Enterprise
Photography: Daniel Caulfield-Sriklad